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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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False choices that work
Posted by: Gregory Ferrell on November 27, 2007 at 7:35AM EST
Just finished buying some checks online. Got to the page with the ridiculous charges for shipping and handling. They were: Slow...$14 (Expected delivery, December 15th) Fast...$18 (Expected delivery, December 10th) Expedited...$18 (Expected delivery, December 5th) "Wow!" I said to myself,...
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