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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Expectations
Posted by: Gregory Ferrell on July 8, 2007 at 5:55PM EST
Word of mouth comes directly from expectations. Low expectations are a terrific shortcut, because when you exceed them, people are so amazed that they can't help but talk about it. But low expectations are dangerous, because if you fly too...
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