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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Everyone is clueless
Posted by: Seth Godin on November 6, 2009 at 5:29AM EST
The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing. Everyone doesn't go to the chiropractor, everyone...
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