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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Enormity
Posted by:
Seth Godin on
September 2, 2009 at
6:30AM EST
Enormity doesn't mean really enormous. It means incredibly horrible. The problem with enormity in marketing is that it doesn't work. Enormity should pull at our heartstrings, but it usually shuts us down. Show us too many sick kids, unfair imprisonments...
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