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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Embracing lifetime value
Posted by:
Seth Godin on
November 19, 2009 at
5:46AM EST
If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on...
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