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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Don't sell to bar owners
Posted by: Seth Godin on November 12, 2008 at 1:41PM EST
Rama wrote in and asked why I mentioned this. What's so hard about selling advertising to bar owners, and what can we learn from that? My answer: 1. they're not eager to buy new stuff (like ads) 2. they don't...
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