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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Do marketers have assets?
Posted by: Seth Godin on September 26, 2009 at 4:57AM EST
I gave a talk the other day, and at the end a woman sheepishly asked, "when you talk about an asset, what do you mean?" It's a fair question. For a marketer, an asset is a tool or a platform,...
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