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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Dewey defeats Truman
Posted by: Seth Godin on December 12, 2008 at 6:06AM EST
Headlines matter now more than they ever did. Headlines provoke and introduce. They cajole and they position. No headline, no communication. This spreadsheet you just sent me... what does it say? What does it mean? It has no headline. Trashed....
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