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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Demonization
Posted by: Seth Godin on March 13, 2009 at 6:43AM EST
The closer you get to someone, something, some brand, some organization... the harder it is to demonize it, objectify it or hate it. So, if you want to not be hated, open up. Let people in. Engage. Interact.
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