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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Creating stories that resonate
Posted by: Seth Godin on August 20, 2008 at 7:42AM EST
Every person in the market has a worldview when it comes to what you're selling. It might be, "I don't care about that," or it might be, "all big companies are evil" or it might be, "I love new stuff."...
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