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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Creating a clearance sale culture
Posted by: Seth Godin on November 29, 2008 at 6:28AM EST
If you want to avoid being stuck with inventory or downtime during a recession, you might profit from realizing that people tell themselves a different story when they go to buy something. During good times, we wonder, "can I get...
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