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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Confusing activity with action
Posted by: Seth Godin on December 19, 2008 at 5:43AM EST
Thing is, most of the stuff you do online doesn't cost money. In the old days, money added friction. Money made you choosy. Money ensured that you valued your marketing efforts appropriately, because if they didn't work, they cost you...
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