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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Conceal vs. Reveal
Posted by:
Gregory Ferrell on
November 14, 2007 at
6:35AM EST
Marketing spends a lot of time concealing things. Take this box of Whole Wheat Ritz crackers. The #1 ingredient? White flour. Or consider the fine print read in a hurry at the end of the car ad or the fact...
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