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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Complicit
Posted by: Seth Godin on August 6, 2008 at 6:50AM EST
Are consumers responsible for the behavior of marketers? Why does spam exist? Because (some) people respond to it. Why are ineffective pharmaceuticals so heavily marketed? Because (some) people demand that doctors prescribe them. Why are so many local stores struggling?...
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