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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Choose your customers, choose your future
Posted by: Seth Godin on November 11, 2009 at 5:38AM EST
Marketers rarely think about choosing customers... like a sailor on shore leave, we're not so picky. Huge mistake. Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even...
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