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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Posted by: Seth Godin on December 30, 2009 at 5:36AM EST
For most products and services, most of the time, people sign up for the Cheapest Reliable Alternative Plan. If everything appears to be the same, then of course they're going to pick the cheapest one that's good enough. In the...
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