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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Changing the future
Posted by: Gregory Ferrell on July 16, 2007 at 2:44PM EST
That's what marketers do, after all. We spend time and money to change the role of our products and services sometime in the future (whereas salespeople try to change the now). Changing tomorrow is really, really difficult. It's expensive and...
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