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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Brands that matter
Posted by: Seth Godin on August 21, 2009 at 4:57AM EST
In this era, there are two questions every marketer answers: Do I want people to interact with me and my brand in unexpected ways (as opposed to just quietly consume it)? When they interact, do I overwhelm people with delight...
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