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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Wednesday August 27, 2008
Permalink Posted by: Seth Godin at 7:56AM EST on August 27, 2008
Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an individual. TV ads used to feature actual people, demonstrating something, usually live. Phone calls involved a live speaker,...
Tuesday August 26, 2008
Permalink Posted by: Seth Godin at 7:37AM EST on August 26, 2008
Here's what they say to you when you graduate: "What are you going to do now?" And here's what they say to you when you're about to leave on vacation: "Where are you going?" In marketing (and thus, in life)...
Monday August 25, 2008
Permalink Posted by: Seth Godin at 7:00AM EST on August 25, 2008
Lesley reminds us of Hertzberg's work on hygiene. It's not just theory, it's a vitally important marketing concept. It's easy to believe that joy lives on a simple curve. If you give me more of what I want, you give...
Sunday August 24, 2008
Permalink Posted by: Seth Godin at 7:56AM EST on August 24, 2008
Jack points us to this regularly updated collection of inane, indecipherable or insulting comments from YouTube. When will it get better? Now that everyone has their own channel, their own newspaper, their own station, it's pretty shocking how low the...
Saturday August 23, 2008
Permalink Posted by: Seth Godin at 1:09PM EST on August 23, 2008
A friend sent me a business plan the other day. He outlined four or five elements of the project he was launching and wanted my feedback on each. In our haste to get started, we jump ahead. He'd already decided...
Friday August 22, 2008
Permalink Posted by: Seth Godin at 10:40AM EST on August 22, 2008
My last post about ads as tips led to a firestorm in my inbox, so a few thoughts: 1. I'm not suggesting click fraud, far from it. Just as you're more likely to go to a restaurant that advertised in...
Permalink Posted by: Seth Godin at 7:13AM EST on August 22, 2008
"I never click on ads." It's almost a badge of honor to say that. The subtext is, "I'm too smart/busy to waste my time doing that," or perhaps, "I don't want someone to sell my attention." But the real effect...
Thursday August 21, 2008
Permalink Posted by: Seth Godin at 7:55AM EST on August 21, 2008
Yes, it's true. People judge you. They judge you especially harshly online. They judge you by your teeny picture on Facebook (named, after all, after the original quick judgment document) and they judge you by your email sig file and...