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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Black, not meatball, mondae
Posted by: Gregory Ferrell on November 26, 2007 at 6:00AM EST
Black Monday was 'invented' by my former colleague Jerry Shereshewsky in 1997. His idea was that since people did so much shopping at work, the real shopping day for Christmas was today. The important takeaway for most marketers is this:...
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