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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Betting on the wind
Posted by: Seth Godin on May 15, 2009 at 5:35AM EST
No project, no brand, no company exists in a vacuum. You make bets about external forces when you build something. If you want to cross the Atlantic by boat, you can build a sailboat. Your bet is that the wind...
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