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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
Are they ready to listen?
Posted by:
Seth Godin on
July 22, 2008 at
7:10AM EST
Most marketers forget to ask this critical question. When I was pitching for investors in Yoyodyne (1994/1995) I met with many of the biggest VCs on the East Coast. Same company, same pitch, very different results. In retrospect, the reason...
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