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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
December 2007
Monday December 31, 2007
Permalink Posted by: Seth Godin at 5:51PM EST on December 31, 2007
It's a tie. Two marketers, same category. My criteria: focus on authentic storytelling ability to not just use the web for marketing purposes, but to let the web drive the entire tone of marketing and product development desire to push...
Permalink Posted by: Seth Godin at 10:01AM EST on December 31, 2007
If you run a business that's "all inclusive" (like a buffet, a resort, a membership organization or even a consulting practice) you really only have two ways to increase your profits. The first way is to figure out how to...
Sunday December 30, 2007
Permalink Posted by: Seth Godin at 2:13PM EST on December 30, 2007
We just measured a Poland Spring bottle (the new design) and discovered it weighs precisely half of an empty Gatorade bottle. That's a lot of shipping, hefting and plastic. Multiply half times a million trillion and that's huge. Does it...
Permalink Posted by: Seth Godin at 6:46AM EST on December 30, 2007
"I'm not kidding," says Mitch. "It sounds too fantastic to be true," wrote Mark. Yes, the Seth Godin Action Figure, with built-in Brandomatic® and PurplePower® is finally ready and you can be the first on your block to have one....
Thursday December 27, 2007
Permalink Posted by: Seth Godin at 10:10AM EST on December 27, 2007
This is my last post until next week. I want to thank you for reading this year... I'm sure I get more out of this than you do, and I appreciate your attention. Just published yesterday, and shipping right now:...
Wednesday December 26, 2007
Permalink Posted by: Seth Godin at 4:42PM EST on December 26, 2007
Every time you interact with a customer, you're engaging in marketing. Doesn't matter if you're instituting a policy, gaining some data, delivering an invoice... it's a marketing interaction. So... When you bother 100 customers to get useful data from 2,...
Tuesday December 25, 2007
Permalink Posted by: Seth Godin at 11:26PM EST on December 25, 2007
When I was in college, the Dean tried to put together an advisory group of students. Nobody he invited joined--it wasn't worth the time. Then he named it, "The Group of 100" and in just a few days, it was...
Sunday December 23, 2007
Permalink Posted by: Seth Godin at 6:01PM EST on December 23, 2007
Coke didn't invent Santa. The astonishing thing is that for a moment we might even believe that they did. If you think about it, our conception of just about every distant historical or mythical figure is just an artifact of...
Saturday December 22, 2007
Permalink Posted by: Seth Godin at 8:18AM EST on December 22, 2007
The #1 contributor to success in advertising, without any question whatsoever, is frequency. "Repeat yourself until everyone is annoyed but your accountant," says my friend Jay Levinson. Most of the time, creative entrepreneurs lose interest long before their marketing message...
Friday December 21, 2007
Permalink Posted by: Seth Godin at 11:46AM EST on December 21, 2007
When you get a chance, go take a look at I'm in Like With You. Not a great name, but a very neat site. Here's what I learned: a. there's a generation that has absolutely no patience for the interfaces...
Permalink Posted by: Seth Godin at 9:25AM EST on December 21, 2007
We're all familiar with the tragedy of the commons. It's the idea that if everyone shares a resource with no consequences on their individual behavior, people will take but not give and everyone will lose. Garr Reynolds shows us the...
Thursday December 20, 2007
Permalink Posted by: Seth Godin at 8:26AM EST on December 20, 2007
Here's the puzzling math of advertising, offline and on: Everybody doesn't read, remember or click on your ads. Nobody isn't the right answer either. In other words, you don't get 100% attention when you buy an ad. In fact, you...
Wednesday December 19, 2007
Permalink Posted by: Seth Godin at 3:39PM EST on December 19, 2007
For the last two months I've been working away on a (short) ebook about traffic. Traffic to your blog or your company site. It has evolved quite a bit, and ended up using Squidoo lenses as a template for the...
Permalink Posted by: Seth Godin at 3:31PM EST on December 19, 2007
We built a new front door that makes it easy for you to build a scholarly page, filled with details, facts and more on Squidoo. And of course it will be indexed all over the web...
Tuesday December 18, 2007
Permalink Posted by: Seth Godin at 11:35AM EST on December 18, 2007
37 Signals, as usual, has a thoughtful post about self promotion. Except they missed the biggest part, by a mile. They don't do self-promotion. Self-promotion, as the term is used by many people, is a mildly pejorative way to describe...
Permalink Posted by: Seth Godin at 6:35AM EST on December 18, 2007
Daan points us to this very funny image.
Monday December 17, 2007
Permalink Posted by: Seth Godin at 5:23PM EST on December 17, 2007
While I've had some luck selling ebooks, I've particularly enjoyed giving them away free. While I was busy doing that, an entire industry has evolved around selling pdfs. The math is simple: sell 10,000 at $30 each and you too...
Permalink Posted by: Seth Godin at 1:13PM EST on December 17, 2007
A few decades ago, Tom Peters argued that outsourcing everything in your company (and letting the various departments compete with outside vendors) made a lot of sense. If you need to run your copy department or factory efficiently enough to...
Sunday December 16, 2007
Permalink Posted by: Seth Godin at 10:45AM EST on December 16, 2007
At the end of November, I flew out to give a speech to 350 Google folks. They had invited me to join a panel on the best way to for Google to work with partners. My riff (I only had...
Saturday December 15, 2007
Permalink Posted by: Seth Godin at 3:35PM EST on December 15, 2007
PJ O'Rourke in the Times: Clark talks a lot about the determination, drive and persistence of the Starbucks Corporation. But if those were the sole qualities of success, toddlers would rule the world. Clark makes much of Starbucks’s discovery that...
Permalink Posted by: Seth Godin at 7:06AM EST on December 15, 2007
Last month, I posted about Facebook's issue with ads. I just had two fascinating interactions with the site that point to the good news and the bad news about their future. I'll confess I'm not a Facebook user. I have...
Friday December 14, 2007
Permalink Posted by: Seth Godin at 5:13PM EST on December 14, 2007
Walked into Starbucks two days ago and saw five people with laptops. Every single one a white Mac. Five unrelated people out of five, same machine. When your entire culture is organized about being the other, the outsider, the insurgent,...
Thursday December 13, 2007
Permalink Posted by: Seth Godin at 1:47PM EST on December 13, 2007
Forget about YouTube debates. The future of politics looks just like what Cory did to the Canadian DMCA the last few weeks. One person, with just a few hard-working people in the field, managed to derail a bill that lobbyists...
Permalink Posted by: Seth Godin at 7:03AM EST on December 13, 2007
This is my favorite article of clothing, and for good reason. It's a t-shirt I produced in 1994 (14 years ago) to promote a book I worked on for almost a year. The book was more than 500 pages long....
Wednesday December 12, 2007
Permalink Posted by: Seth Godin at 6:51PM EST on December 12, 2007
A trip to the Whole Foods Market used to be really fun. It's an amusement park for food, a place where the lights are bright, the vegetables are fresh, the potato chips apparently guilt free. Sometime in the last year,...
Permalink Posted by: Seth Godin at 6:27PM EST on December 12, 2007
It's designed for training departments and other organizations with a budget for this sort of thing. 8 hours of video, $800. All the details are right here. For a list of free ebooks, check out this page. Thanks for reading.
Permalink Posted by: Seth Godin at 3:47PM EST on December 12, 2007
Dictionaries have discovered that they can get publicity by picking and promoting new words. Megan points us to the selection of w00t by one dictionary. Another picked localvore. I think this trend won't last long. The best promotional gimmick will...
Tuesday December 11, 2007
Permalink Posted by: Seth Godin at 5:50PM EST on December 11, 2007
First, this note via Richard. And then, this review via Micah. I wonder what it would take for humans to invade your company?
Permalink Posted by: Seth Godin at 10:41AM EST on December 11, 2007
Here's a neat blog about good urls and bad ones. Mostly, though, it's about how you present your URL in your ads. Tip one: DON'TUSEALLCAPSMUSHEDTOGETHER.COM. Tip two: we've probably reached the state where you don't need the www. in order...
Permalink Posted by: Seth Godin at 8:12AM EST on December 11, 2007
There's been a lot of noise about privacy over the last decade, but what most pundits miss is that most people don't care about privacy, not at all. If they did, they wouldn't have credit cards. Your credit card company...
Monday December 10, 2007
Permalink Posted by: Seth Godin at 6:22PM EST on December 10, 2007
Google AdWords is a very simple idea that’s surprisingly little understood. On every page of Google search results, in your Gmail and your Froogle results, and more and more on the pages of other Web sites (like Squidoo or the...
Permalink Posted by: Gregory Ferrell at 12:41PM EST on December 10, 2007
For a long time, Canada was a hassle. I still remember years ago, going to "Canadian pricing meetings" where we could discuss how to price our software for the Canadian market. Canada is a fantastic country, almost certainly more attractive...
Sunday December 9, 2007
Permalink Posted by: Gregory Ferrell at 11:04AM EST on December 9, 2007
In a new study released in today's Times, it turns out that the typical NY police officer only hits 34% of the time she fires a gun. Even from a distance of six feet or less, it's 43%. Obviously, Bruce...
Saturday December 8, 2007
Permalink Posted by: Gregory Ferrell at 8:41PM EST on December 8, 2007
since you went an entire day without buying anything at all?
Friday December 7, 2007
Permalink Posted by: Gregory Ferrell at 9:32AM EST on December 7, 2007
Seven years ago, I wrote an article about media, copyright, monopolies and the future. You can find the unedited version right here. I'm fascinated by the stuff I got right, and amused that while the concepts are there, many of...
Thursday December 6, 2007
Permalink Posted by: Gregory Ferrell at 3:34PM EST on December 6, 2007
Thanks to Jon and Mordechai for this photo. Sometimes, a little knowledge isn't such a good thing.
Permalink Posted by: Gregory Ferrell at 10:56AM EST on December 6, 2007
There were 12 people on line at the post office today. That's fine, I guess, because for most shipments, the post office is both a monopoly and a pretty good value. So service isn't high on their list. There are...
Permalink Posted by: Gregory Ferrell at 10:31AM EST on December 6, 2007