|
Archives
Latest Entries
Links
  |
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
October 2008
Friday October 31, 2008
Posted by: Seth Godin at 1:53PM EST on October 31, 2008
Posted by: Seth Godin at 6:58AM EST on October 31, 2008
"You are right. I screwed up. I'm sorry." It goes a long way.
Thursday October 30, 2008
Posted by: Seth Godin at 6:04AM EST on October 30, 2008
Default: when designing a website, make every single button the same size, unless there's a really really good reason. This is actually a bad foundation for designing a site. The chances that every button is going to be of equal...
Wednesday October 29, 2008
Posted by: Seth Godin at 6:31AM EST on October 29, 2008
Actual conversation at a local shoe store: "Do you have dress shoes in a size 6?" "No, I'm sorry we don't." "We're from out of town. Do you know any place we can get some?" "I'm sorry I don't. Perhaps...
Tuesday October 28, 2008
Posted by: Seth Godin at 6:09AM EST on October 28, 2008
I try hard not to keep a running tally of big-time failures in my head. It gets in the way of creating the next thing. On the other hand, when you see failure as a learning event, not a destination,...
Monday October 27, 2008
Posted by: Seth Godin at 7:01AM EST on October 27, 2008
I wish I had written this. Sasha did. Check him out. I’m sick of apologizing for being in charge of raising money. I work at a great nonprofit organization (1) that is doing great things in the world, one that’s...
Sunday October 26, 2008
Posted by: Seth Godin at 6:54AM EST on October 26, 2008
Marketing is never about a hammer hitting plate glass. It is almost always about the accrued power of a thousand drips, drips that accrue, drop by drop until they overwhelm the status quo and break through, starting a flood. The...
Saturday October 25, 2008
Posted by: Seth Godin at 8:27AM EST on October 25, 2008
Freshfuel and the Dieline point to some new logos from big players. Cluelessness on the half shell. Smart marketers understand that a new logo can't possibly increase your market share, and they know that an expensive logo doesn't defeat a...
Posted by: Seth Godin at 6:47AM EST on October 25, 2008
The online community I started two months ago (now closed to new members, sorry) has members from the following countries: Austria, Belgium, Switzerland, South Korea, British Columbia, Canada, Greece, Austria, Latvia, China, India, Finland, Malaysia, Uganda, Denmark, Tasmania, Australia, Turkey,...
Friday October 24, 2008
Posted by: Seth Godin at 6:46PM EST on October 24, 2008
Trying to convince a CEO of anything is a little like trying to convince a cop not to give you a ticket. It’s possible, but rarely worth the effort, given the odds. Seth Godin - Josh Spear
Posted by: Seth Godin at 7:10AM EST on October 24, 2008
The single most important marketing decision most people make is also the one we spend precious little time on: where you work. Think about this for a second. Your boss and your job determine not only what you do all...
Thursday October 23, 2008
Posted by: Seth Godin at 4:39PM EST on October 23, 2008
Some brand new juicy videos from American Express. Special incredible bonus: Tom Peters, too.
Posted by: Seth Godin at 6:14AM EST on October 23, 2008
Here's the thing: 4 ounces of plutonium are dangerous and expensive, but they won't build an atomic bomb. And even if you get 400 ounces, you can't build 100 bombs. Critical mass is what happens when you have enough and...
Wednesday October 22, 2008
Posted by: Seth Godin at 7:00AM EST on October 22, 2008
It's impossible to see everyone. You can't handle the input of what every consumer is buying or thinking or looking at. So, we resort to signaling strategies. A few celebrities wearing Uggs in the middle of the summer sends a...
Tuesday October 21, 2008
Posted by: Seth Godin at 3:51PM EST on October 21, 2008
I don't know about you, but I'm getting plenty of emails asking for more money for various political campaigns. That's because the systems in place are good at asking for money, and that's what they measure. They're willing to burn...
Posted by: Seth Godin at 6:21AM EST on October 21, 2008
One secret of being a large financial institution is that you can take huge risks because you're too big to fail. If you hit craps and lose it all, don't worry, because you'll get bailed out. One secret of 'small...
Monday October 20, 2008
Posted by: Seth Godin at 6:45AM EST on October 20, 2008
How long after getting a big promotion does it take for an executive to get antsy? Why does a powerful senator take small bribes and risk his entire career? Why do Amazon customers, with a choice of every book, delivered...
Sunday October 19, 2008
Posted by: Seth Godin at 6:22AM EST on October 19, 2008
Your career is not a boat. Neither is your business. A boat with even a small leak is going to sink. You, on the other hand, don't need to be perfect to succeed. Imagine that you have a 4 x...
Saturday October 18, 2008
Posted by: Seth Godin at 11:35AM EST on October 18, 2008
My reading of Tribes is now available on iTunes as a three hour audio book for less than a dollar. Or, if that's too much, Audible is using the audio book as a freebie promotion, but I think you need...
Posted by: Seth Godin at 7:13AM EST on October 18, 2008
As always, the truth lies in the cliches. "Having the best of both worlds" is something that marketers shoot for all the time. They want the traffic that a community site will give them, but they also want the control...
Friday October 17, 2008
Posted by: Seth Godin at 6:36AM EST on October 17, 2008
Yelling with gusto used to be the best way to advertise your wares. There was plenty of media and if you had plenty of money, you were set. Today, of course, yelling doesn't work so well. What works is leading....
Thursday October 16, 2008
Posted by: Seth Godin at 6:14AM EST on October 16, 2008
Hand selling Mass marketing -Billboards -Newspaper ads -Radio ads -TV ads -Banner ads Direct marketing -Direct mail -Coupons -Spam Viral marketing Permission marketing -email -relevant text ads Is there a pattern here? Marketing had an arc, one that started with...
Posted by: Seth Godin at 3:14AM EST on October 16, 2008
In honor of today's publication of my new book, Tribes, I asked the people who joined the online triiibe group to write an ebook. And they did. It's more than 240 pages long, and it's free. Download TheTribesCasebook.pdf You can...
Wednesday October 15, 2008
Posted by: Seth Godin at 6:42AM EST on October 15, 2008
The thing is, it's far easier than ever before to surface your ideas. Far easier to have someone notice your art or your writing or your photography. Which means that people who might have hidden their talents are now finding...
Tuesday October 14, 2008
Posted by: Seth Godin at 5:36AM EST on October 14, 2008
Warning: addictive, disheartening, thrilling or banal... often in combination. Visiting twitter search will allow you to track what the anonymous masses are saying about you, your favorite politicians, your brand, whatever... You can grab an RSS feed of any search...
Monday October 13, 2008
Posted by: Seth Godin at 6:42AM EST on October 13, 2008
Every time you visit a new website, enter a new airport, visit a new store, examine a new book... the question you ask first off is, "what's this like?" At a strange airport, if it's 'like' your airport, you know...
Sunday October 12, 2008
Posted by: Seth Godin at 12:41PM EST on October 12, 2008
A bonus quote for a Sunday afternoon: A rock star is not someone who takes the temperature, who gauges the marketplace before he creates his "art". A rock star is someone who needs to create and is willing to tolerate...
Posted by: Seth Godin at 8:31AM EST on October 12, 2008
Last week, I had interactions with two organizations that did exactly what they said they would do. Thanks to Brad and his team at Catalyst and to Christoper Justice at Sparkskight. Neither asked or expected anything in return, they just...
Saturday October 11, 2008
Posted by: Seth Godin at 2:15AM EST on October 11, 2008
From an interview I just did with Hugh at gapingvoid Everyone isn’t going to be a leader. But everyone isn’t going to be successful, either. Success is now the domain of people who lead. That doesn’t mean they’re in charge,...
Friday October 10, 2008
Posted by: Seth Godin at 9:01AM EST on October 10, 2008
I figure that the cliche was never, "the last hour," but for a long time, it was, "waiting until the last minute." In our ever-faster society, now we wait for the last second. Of course we do. Why shouldn't we?...
Posted by: Seth Godin at 6:52AM EST on October 10, 2008
After Tuesday's debate, one study of undecided voters showed that 35% of them considered the outcome of the debate a tie. A tie? I can imagine believing that Obama won. I can concede that some people thought McCain won. But...
Thursday October 9, 2008
Posted by: Seth Godin at 5:26AM EST on October 9, 2008
Here's a simple quiz: Can you capture something you see on your screen and paste it into Word or PowerPoint? Do you have a blog? Can you open a link you get in an email message? Do you read more...
Wednesday October 8, 2008
Posted by: Seth Godin at 6:38AM EST on October 8, 2008
People really want to believe effort is a myth, at least if we consider what we consume in the media: politicians and beauty queens who get by on a smile and a wink lottery winners who turn a lifetime of...
Tuesday October 7, 2008
Posted by: Seth Godin at 6:46AM EST on October 7, 2008
Items in the future are closer than they appear. If you're going across town, you're very specific: "188 Fifth Avenue, on the east side of the street please." On the other hand, when you go on vacation, you tell people,...
Posted by: Seth Godin at 5:45AM EST on October 7, 2008
If you subscribe to a blog, any blog, congratulations. Not only have you figured out how to keep up, for free, with huge amounts of information, you've done it in an elegant and efficient way. While it may be fun...
Monday October 6, 2008
Posted by: Seth Godin at 4:59AM EST on October 6, 2008
Perhaps you've experienced it. You do a presentation and it works. It works! That's the reason we keep coming back for more, that's why so many of us spend more time building and giving presentations than almost anything else we...
Sunday October 5, 2008
Posted by: Seth Godin at 7:49AM EST on October 5, 2008
Some people want to do things because they are interesting. Some people want to do things because they work. Some people want to do things because everyone else is doing them. And some people are satisfied/scared/shy/lazy and don't do anything....
Saturday October 4, 2008
Posted by: Seth Godin at 8:40AM EST on October 4, 2008
The old adage is that for someone with a hammer, everything looks like a nail. It's a warning that people who are only good at one thing often believe that the one thing is the answer to every problem. And...
Friday October 3, 2008
Posted by: Seth Godin at 6:41AM EST on October 3, 2008
Things flip. Many cultures long viewed photographs with fear, worrying that a piece of the soul disappeared when a photo was taken. Today, celebrities hire publicists who have no other job but to get their photographs to appear in print....
Thursday October 2, 2008
Posted by: Seth Godin at 6:55AM EST on October 2, 2008
People and brands and organizations that stand for something benefit as a result. Standing for something helps you build trust, makes it easier to manage expectations and aids in daily decision making. Standing for something also makes it more fun...
Wednesday October 1, 2008
Posted by: Seth Godin at 6:04AM EST on October 1, 2008
Squidoo is giving $2 per vote (up to $80,000 total) to charity. Visit this page, pick your charity and you're done. There is no catch. One vote per person, feel free to organize mass group voting. Thanks to every single...
|
