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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
August 2007
Thursday August 30, 2007
Permalink Posted by: Gregory Ferrell at 11:07PM EST on August 30, 2007
Jason is running a long comment-thread at his blog about what a seamless user experience might be. What's seamless, he asks... The answers are pretty predictable, and mostly correct. The thing is, seams are important. Try throwing a baseball or...
Permalink Posted by: Gregory Ferrell at 9:50AM EST on August 30, 2007
There are only three kinds of people in the world: Those that like audio books Those that don't (and by far the largest) those that have never tried one The reason for the market failure is historic. Audio books traditionally...
Permalink Posted by: Gregory Ferrell at 9:11AM EST on August 30, 2007
More data does not equal more information. Sooner or later, you're going to be tempted to use actual data in a presentation. Powerpoint makes it easy, and it also tempts you to do it completely wrong. Here are some ideas...
Wednesday August 29, 2007
Permalink Posted by: Gregory Ferrell at 4:57PM EST on August 29, 2007
Years ago, I got a piece of junk mail inviting me to be in Who's Who. Apparently, this used to be very exciting news. Pre-web, Who's Who was the best way to tell if someone was connected. You went to...
Permalink Posted by: Gregory Ferrell at 2:21PM EST on August 29, 2007
If you didn't want anything in return, nothing at all, what's the most generous thing you could do for your best customer, your best friend, your most important prospect? Give it a try.
Permalink Posted by: Gregory Ferrell at 8:23AM EST on August 29, 2007
Apropos of absolutely nothing, here's an MP3 file that you can load into your iPod. Listen to it every night for three weeks and maybe you'll sleep better.
Tuesday August 28, 2007
Permalink Posted by: Gregory Ferrell at 11:06AM EST on August 28, 2007
This has been posted to death, but a recent flurry in my inbox made it worth a comment.Jim sent a message in reply to a thread. To read the rest of the thread and reply, follow the link below:Bacn is...
Permalink Posted by: Gregory Ferrell at 11:02AM EST on August 28, 2007
Darwin pointed out that if you take one pair of breeding elephants and make some conservative estimates about their fertility, you would have more than 15 million elephants in less than 500 years (if none of them died an early...
Monday August 27, 2007
Permalink Posted by: Gregory Ferrell at 7:25AM EST on August 27, 2007
From four years ago: What's worth more: a pile of gold or a pile of salt? Throughout history, many people have chosen the salt. Gold is pretty, but you can't live without salt, and when it was more scarce than...
Sunday August 26, 2007
Permalink Posted by: Gregory Ferrell at 11:31AM EST on August 26, 2007
All real estate brokers working today have thrived in an environment in which the price of a house increased on a regular basis for fifty years. Fifty years. Of course, it's not just home sellers, it's us, too. Consumers have...
Saturday August 25, 2007
Permalink Posted by: Gregory Ferrell at 9:17PM EST on August 25, 2007
I found myself at Home Depot on Friday. I needed several pieces of wood, cut to size. When I noticed this sign on the big saw, I took a picture, intending to write about how important it was to have...
Friday August 24, 2007
Permalink Posted by: Gregory Ferrell at 7:45AM EST on August 24, 2007
I heard from a few readers about BookSwim which goes as far as using the term "Netflix-style" in the headline of their site to describe what they do. It joins sites that are the Netflix of watches and the Netflix...
Thursday August 23, 2007
Permalink Posted by: Gregory Ferrell at 3:51AM EST on August 23, 2007
Why do you need to follow through so much on a tennis or golf swing? After all, the ball is long gone. Why do you have to honor a money back guarantee with a former customer who is never going...
Wednesday August 22, 2007
Permalink Posted by: Gregory Ferrell at 9:32PM EST on August 22, 2007
Eugene Kates died yesterday. I knew him for more than thirty years, and he was a giant. Eugene helped invent the idea of summer camp in North America. He stood up to the government, to rangers, to staff and even...
Permalink Posted by: Gregory Ferrell at 1:03PM EST on August 22, 2007
Flexing their traffic muscle, Google today started including book search results at the top of search (at least on my computer.) Here's three samples:1, 2, 3. Two things to notice: 1. if you were an author or publisher and it...
Permalink Posted by: Gregory Ferrell at 10:45AM EST on August 22, 2007
I was hunting around at nameboy yesterday and found an amazing domain that was perfect for a new project we're working on. I grabbed it. When I got to the checkout, nameboy apologized and told me that in fact, the...
Tuesday August 21, 2007
Permalink Posted by: Gregory Ferrell at 10:56AM EST on August 21, 2007
My ebook Really Bad Powerpoint has generated plenty of mail and comment in the years since I wrote it. I just wish everyone would read it. Now, though, Rick points us to Pecha Kucha Night. I love this idea to...
Permalink Posted by: Gregory Ferrell at 10:48AM EST on August 21, 2007
Business cards are almost quaint. After all, I can get your info into my computer a lot quicker if you'll just email it to me. Precisely because they are an anachronism, they serve a vitally important function. In an era...
Monday August 20, 2007
Permalink Posted by: Gregory Ferrell at 3:16PM EST on August 20, 2007
The web is about tactics, at least most of the time. Most of the meetings and most of the effort goes into honing our tactics. One of my concerns about the misuse of SEO by marketers is that it's largely...
Sunday August 19, 2007
Permalink Posted by: Gregory Ferrell at 2:38PM EST on August 19, 2007
Listening to AM radio at 7 am on a Sunday is a real chore. Even in a city like NY, the ads are virtually free. Mysteriously, when the ads are cheap (think banners, or cable or AM radio), the content...
Friday August 17, 2007
Permalink Posted by: Gregory Ferrell at 3:54PM EST on August 17, 2007
If you have five minutes and forty seconds (and a strong stomach for the just-a-little-pathetic) then you might enjoy this riff from a Microsoft event. The last six seconds might be worth the whole thing, or not. Thanks, Oded, for...
Thursday August 16, 2007
Permalink Posted by: Gregory Ferrell at 3:26PM EST on August 16, 2007
I just got off the phone with Kent, who in addition to his day job doing online marketing, runs pdxMindShare - Portland's network event and emails. It's a free local newsletter with several thousand subscribers. Kent told me that the...
Permalink Posted by: Gregory Ferrell at 11:02AM EST on August 16, 2007
Not sure what you can do with this story, but here you go: On a deserted beach on a small island near the equator, there's a barrel and some ziploc bags. This post office has been here for more than...
Permalink Posted by: Gregory Ferrell at 8:25AM EST on August 16, 2007
With very little notice, YouTube has become a significant force in business learning. People that would never read a 200 page book will happily watch a three minute video. Here's a page with a dozen or so videos to get...
Wednesday August 15, 2007
Permalink Posted by: Gregory Ferrell at 12:54PM EST on August 15, 2007
I got an interesting email from Amazon today. We noticed that you purchased an e-commerce related book in the past and we thought you might be interested in an exciting new product from Amazon Services: WebStore by Amazon.This is the...
Permalink Posted by: Gregory Ferrell at 11:11AM EST on August 15, 2007
I just got a case of socks from littlemissmatched.com. You may remember them from Purple Cow. Hundreds of styles of socks, none match. Three to a sleeve, $10 or so. Why bother with mismatched socks? Because most people don't want...
Permalink Posted by: Gregory Ferrell at 4:58AM EST on August 15, 2007
The opposite of up is down.The opposite of in is out. Those two are easy. They are one-dimensional. The opposite of Steve Jobs is Bill Gates. Sort of. That's because Bill and Steve have a lot in common (outsize personalities,...
Tuesday August 14, 2007
Permalink Posted by: Gregory Ferrell at 11:02AM EST on August 14, 2007
It's easy to make fun of business clichés. Tempting to string a bunch together in a blog post or a memo and show how clever you are. Harder, though, to avoid using them. I think they exist to hide. By...
Monday August 13, 2007
Permalink Posted by: Gregory Ferrell at 6:25PM EST on August 13, 2007
Really long time readers might recall that perhaps my first blog post ever was about the Apple store. Here's an update, five years later: I spent an hour or two on Saturday at the Soho store. The obvious difference, other...
Permalink Posted by: Gregory Ferrell at 12:06PM EST on August 13, 2007
Josh points to his list of great business books....
Sunday August 12, 2007
Permalink Posted by: Gregory Ferrell at 7:53AM EST on August 12, 2007
Most marketing efforts are projects in response to problems. We need a box for the product launch. We need a press release for the tour the boss is doing. We need an ad campaign for the Super Bowl. In response...
Friday August 10, 2007
Permalink Posted by: Gregory Ferrell at 9:05AM EST on August 10, 2007
The Google search box is right down at the bottom of the main page. I visited an organization's site today, and they didn't have one. What a shame. The question is, why doesn't every site have one? It's only $100...
Thursday August 9, 2007
Permalink Posted by: Gregory Ferrell at 3:25PM EST on August 9, 2007
The Red Cross got sued by JJ yesterday. It turns out that in the 1800s, Johnson Johnson had used the Red Cross symbol for more than a decade before the US non-profit started using it. It also turns out that...
Permalink Posted by: Gregory Ferrell at 8:27AM EST on August 9, 2007
New York City was shut down yesterday by three inches of rain and a tornado in Brooklyn. The trains, the subways, the roads... they all stopped working. There were small boulders on the West Side Highway and rivers of water...
Permalink Posted by: Gregory Ferrell at 6:19AM EST on August 9, 2007
The Journal reports that there are a slew of Freakonomics-like books on the market. Some of them are actually pretty good, few are selling at all. My guess is that the original has outsold its competitors by about 80 to...
Tuesday August 7, 2007
Permalink Posted by: Gregory Ferrell at 11:33PM EST on August 7, 2007
Here's a product on Amazon that costs about $2.50. Except that the shipping and handling are more than $8. And the item weighs about two ounces. Shipping and handling charges have always been deceitful. Storefront merchants rarely charge for the...
Permalink Posted by: Gregory Ferrell at 6:38AM EST on August 7, 2007
But I worry that if you're an author, you might not be. You might be spending hours a day checking your sales ranking on Amazon. If that's you, I hope you'll forgive me sharing this site that Imal sent in...
Permalink Posted by: Gregory Ferrell at 6:34AM EST on August 7, 2007
The first way is to build your reputation and to have a permission asset to talk to people who want to be talked to. The second way is to read this detailed page by John Unger about how to actually...
Monday August 6, 2007
Permalink Posted by: Gregory Ferrell at 7:05AM EST on August 6, 2007