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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
June 2007
Saturday June 30, 2007
Permalink Posted by: Gregory Ferrell at 6:12AM EST on June 30, 2007
Marketing with fear is a powerful tool. Fear is a universal emotion, it's viral and people will go to great lengths to make it go away. Some items can't be marketed without fear. Seat belts, for example. They're not convenient,...
Friday June 29, 2007
Permalink Posted by: Gregory Ferrell at 4:30AM EST on June 29, 2007
Traveling yesterday, I realized that there are two popular strategies for service delivery. One is a coping strategy and one is a marketing strategy. You can deliver the lowest permitted amount, or you can work to create the most remarkable...
Thursday June 28, 2007
Permalink Posted by: Gregory Ferrell at 6:39AM EST on June 28, 2007
Given the mass hysteria, it's probably not so good to be Denny Strigl this week. He's the COO at Verizon quoted with pride about turning down the iPhone deal (Verizon turned down iPhone's advances.) The reason you need to care...
Permalink Posted by: Gregory Ferrell at 6:28AM EST on June 28, 2007
...who don't necessarily know the web as well as you do. Mark Fraunfelder of boingboing wrote it and it's really useful. I built a lens about it: RuleTheWeb on Squidoo. When you find a useful link in the book, go...
Wednesday June 27, 2007
Permalink Posted by: Gregory Ferrell at 8:29AM EST on June 27, 2007
Doug points us to:Verizon to prospective iPhone buyers: 'Stay near a plug'. It's basically a memo designed to help Verizon reps denigrate the iPhone. I think this is bad marketing. If someone is going to switch carriers and you've done...
Tuesday June 26, 2007
Permalink Posted by: Gregory Ferrell at 8:19AM EST on June 26, 2007
One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works. It almost never works because the challenge of...
Permalink Posted by: Gregory Ferrell at 6:20AM EST on June 26, 2007
Why doesn't Puma or Adidas (or even Nike) pay the management of the SF Giants to bench Barry Bonds before he hits the record? Now you'd have a brand that really stood for something. Why don't local businesses buy $50...
Monday June 25, 2007
Permalink Posted by: Gregory Ferrell at 8:02AM EST on June 25, 2007
Wenda Harris Millard is leaving Yahoo. That's as good as an excuse as any to talk about what it means to sell advertising to big advertisers. Sooner or later, just about every media plan (especially those online) includes the line,...
Sunday June 24, 2007
Permalink Posted by: Gregory Ferrell at 9:08PM EST on June 24, 2007
Most organizations need a good reason to do something new. All they need is a flimsy excuse to not do something for the first time. And they often need a lawsuit to stop doing something they're used to....
Saturday June 23, 2007
Permalink Posted by: Gregory Ferrell at 8:10PM EST on June 23, 2007
Today, I visited a Gap store for the first time in a while. We all know that they've been having trouble, and it was interesting to see how they're responding. They're closing about 50 stores net this year, trying to...
Friday June 22, 2007
Permalink Posted by: Gregory Ferrell at 6:38AM EST on June 22, 2007
Freaknomics points us to the greatest fast food promotion in memory. Beat the cashier in a game of rock paper scissors and save a buck. What I absolutely love about this idea, other than its obvious remarkability, is the way...
Thursday June 21, 2007
Permalink Posted by: Gregory Ferrell at 12:56PM EST on June 21, 2007
Lawyers do pro bono work fairly often. Some firms hire lawyers to do nothing but free legal work for those in need. Turns out that it's not just an obligation, it also makes you a better lawyer. Aaron needs your...
Permalink Posted by: Gregory Ferrell at 11:48AM EST on June 21, 2007
A lot of people have blogs. But most people don't. I think you should. Even if you only have one post in you. Having a blog is pretty daunting, especially if you don't like blank paper and are the sort...
Wednesday June 20, 2007
Permalink Posted by: Gregory Ferrell at 6:02PM EST on June 20, 2007
Most of us do customer service in one way or another. And most of us believe that customer service represents an investment and a commitment. The more you spend, the more you get. Companies that do lousy customer service are...
Permalink Posted by: Gregory Ferrell at 2:41PM EST on June 20, 2007
Megan and I just got back from eBay Live. Our goal as an exhibitor was to get the 10,000 attendees talking about Squidoo. And my guess is that your goal as a trade show exhibitor is to do the same...
Tuesday June 19, 2007
Permalink Posted by: Gregory Ferrell at 6:25AM EST on June 19, 2007
Most successful organizations are driven by something. Figuring that out isn't always easy, and is often misunderstood: MARKET DRIVEN: Lots of people claim this one, but few achieve it. Creating what the market wants. I'll put JetBlue in this category....
Monday June 18, 2007
Permalink Posted by: Gregory Ferrell at 11:18PM EST on June 18, 2007
Tom shares a powerful story about where buzz begins: The Messaging Times :: Blog....
Permalink Posted by: Gregory Ferrell at 1:00PM EST on June 18, 2007
Josh points us to: Clientcopia : Coping with stupid clients So a client calls me on a Friday - 4PM. CLIENT: I'm about to talk to the pharma client, I need a computer graphics budget for an interactive CD-ROM. ME:...
Permalink Posted by: Gregory Ferrell at 12:01PM EST on June 18, 2007
In a small-minded riff on Steve, John Heilemann writes (hat tip: paidContent.org): “Less than two weeks from now, when the phone hits the streets, the consumerist pandemonium will likely be hysterical. Once again, Jobs may have fashioned a totemic object...
Permalink Posted by: Gregory Ferrell at 11:18AM EST on June 18, 2007
Avinash's new book about web analytics. Someone in your organization should (must) read this. Maybe you? The sitting-on-the-floor-is-not-boring, anything-can-be-designed-better inspirational critbuns. And a good old-fashioned selling book. (See page 117)....
Permalink Posted by: Gregory Ferrell at 7:47AM EST on June 18, 2007
You might not be a regular reader of my Dip blog. New posts are more likely to start showing up on this main blog now, so if you want to catch up, now's a good time. Included: images from the...
Saturday June 16, 2007
Permalink Posted by: Gregory Ferrell at 10:37PM EST on June 16, 2007
People spend money (and make money) and join organizations and invest time and enormous energy to solve this problem. Every day....
Thursday June 14, 2007
Permalink Posted by: Gregory Ferrell at 6:57PM EST on June 14, 2007
Saw this sign in Boston today. The person behind the counter does nothing all day. Nothing. Never a line. Why forbid her from being helpful? Why not do the opposite? Why not make her the go-to person for useful information?...
Permalink Posted by: Gregory Ferrell at 11:04AM EST on June 14, 2007
Marketing works. Advertising and promotion and lobbying cost money. And organizations pay for it because, by and large, it works. Not all the time, and rarely as big as people hope, but sure, you can influence the public by spending...
Permalink Posted by: Gregory Ferrell at 10:15AM EST on June 14, 2007
TV Guide was purchased for more than $3 billion, back when a billion dollars was a lot of money. At one point, it was worth more than ABC or NBC. CMP, like many other trade magazine publishers, is busy consolidating,...
Wednesday June 13, 2007
Permalink Posted by: Gregory Ferrell at 8:42PM EST on June 13, 2007
Here's an interview I did that might be of interest to authors and booksellers. And one for eBay sellers. I take a shot at stock picking. And a more far-ranging discussion about The Dip. Megan wrote an ebook for eBay...
Permalink Posted by: Gregory Ferrell at 5:34AM EST on June 13, 2007
Have you ever been at a banquet or in a boutique or at a concert or a meeting or a company where the vibe was incredibly positive? I think you know what I mean. A time and place where there...
Permalink Posted by: Gregory Ferrell at 4:53AM EST on June 13, 2007
How can someone: ...be opposed to euthanasia but in favor of the death penalty?...be in favor of the impeachment of Bill Clinton but not of George Bush?...be worried about global warming but fly in a big private plane?...be in favor...
Tuesday June 12, 2007
Permalink Posted by: Gregory Ferrell at 5:10PM EST on June 12, 2007
The new in-flight entertainment systems are all digital. The recently installed model on Air Canada remembers the volume that the person before you used. Which means that mine was set for 11. Several agonizing seconds later, I was able to...
Monday June 11, 2007
Permalink Posted by: Gregory Ferrell at 2:20PM EST on June 11, 2007
When you are sitting right on the edge of something daring and scary and creative and powerful and perhaps wonderful... and you blink and take a step back. That's the moment. The moment between you and remarkable. Most people blink....
Permalink Posted by: Gregory Ferrell at 1:42PM EST on June 11, 2007
So, people are upset because of the non-ending of the Sopranos. People are always upset when a TV show ends with a big finale, because it never meets the hype, never meets the expectations. If HBO had been quiet about...
Saturday June 9, 2007
Permalink Posted by: Gregory Ferrell at 10:15AM EST on June 9, 2007
150 years ago, we had pretty much settled on all of the protocols and conventions of the American democractic system. We had figured out the steps and rules of electing a president. Before radio, before TV.Before planes or cars.Before computers...
Friday June 8, 2007
Permalink Posted by: Gregory Ferrell at 9:24AM EST on June 8, 2007
A friend is wrestling with his ability to be coached. For the coachable, Turn right at the light is seen as a helpful suggestion for someone lost in a strange town... the advice goes in, is considered and then acted...
Permalink Posted by: Gregory Ferrell at 7:48AM EST on June 8, 2007
I visited some friends for lunch at the annual book trade show in New York last week (recognize anyone in this photo?). There were so many people eating lunch next to the very lame cafe at the Javits Center that...
Thursday June 7, 2007
Permalink Posted by: Gregory Ferrell at 11:52AM EST on June 7, 2007
I've been working on a video project and thinking about pricing. That led me to this chart, which is more conceptual than accurate. Let's go through it, starting with the stick on the left. FREE stuff spreads. You don't make...
Permalink Posted by: Gregory Ferrell at 7:09AM EST on June 7, 2007
The web has billions of pages. You'll see so few of them over your lifetime that the percentage is almost unmeasurable. Your web, on the other hand, is well-traveled and familiar to you. It's the one you travel daily. Facebook...
Wednesday June 6, 2007
Permalink Posted by: Gregory Ferrell at 8:08AM EST on June 6, 2007
About thirty years ago, three companies dreamed up logos that have become so powerful, I don't even have to show you the images to get them to pop up in your head. A sneaker company paid a few hundred dollars...
Tuesday June 5, 2007
Permalink Posted by: Gregory Ferrell at 11:36AM EST on June 5, 2007
Mike sends us this help wanted photo. (All ages encouraged to apply... minimum age 16). It's easy to snicker at this sign. It only has three lines, and two of them are in direct contradiction to each other. But then,...
Monday June 4, 2007
Permalink Posted by: Gregory Ferrell at 11:20AM EST on June 4, 2007