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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
April 2010
Thursday April 22, 2010
Posted by: Seth Godin at 5:26AM EST on April 22, 2010
At the post office the other day, a guy wearing a beautiful handmade scarf finishes his transaction and starts away from the counter. A small nail holding the molding apparently isn't hammered in all the way. It catches the scarf,...
Wednesday April 21, 2010
Posted by: Seth Godin at 5:19AM EST on April 21, 2010
When you've had enough, can't tolerate your job any longer and are ready to quit, perhaps you could try one last thing. Quilt instead. You've got nothing to lose, right? I mean, you're going to quit anyway, so what's the...
Tuesday April 20, 2010
Posted by: Seth Godin at 5:37AM EST on April 20, 2010
Actually, how to think about buying a house. You don't see a lot of ads trying to sell you on spending too much money on a house. It's more subtle than that. The marketing is all around us, and has...
Monday April 19, 2010
Posted by: Seth Godin at 6:00AM EST on April 19, 2010
Steve Cohen makes more than a million dollars a year doing magic tricks. I will now tell you the secrets of this magic: He sells to a very specific group of people, people who are both willing to hear what...
Sunday April 18, 2010
Posted by: Seth Godin at 4:37AM EST on April 18, 2010
You won't find one, so don't waste your time. Chipmunks, wolves and other wild animals rarely get jealous. The number one emotion among wild animals isn't vanity or happiness: it's fear. Fear is everywhere in the animal kingdom, because fear...
Saturday April 17, 2010
Posted by: Seth Godin at 5:49AM EST on April 17, 2010
Perhaps the biggest change in your worklife is one that snuck up on you. Every morning, before you even take off your slippers, there's a pile of incoming work. You might not think of it as work, because it doesn't...
Friday April 16, 2010
Posted by: Seth Godin at 5:31AM EST on April 16, 2010
I had a surreal experience the other day. I was sitting in a coffee shop and watched someone (at the recommendation of a friend who didn't realize I was within earshot) open up my blog and start reading it. Right...
Thursday April 15, 2010
Posted by: Seth Godin at 5:16AM EST on April 15, 2010
Back when companies had offices, there was a button on the phone labeled "all call". It allowed you to page every speaker in the entire building at once. "Tom P., you have a package at the front desk!" It was...
Wednesday April 14, 2010
Posted by: Seth Godin at 4:19PM EST on April 14, 2010
So, these two cannibals are eating a clown, and one says to the other, "does this taste funny to you?" We don't often have conversations about cannibalism. We don't trade recipes or talk about health issues. That's because it's off...
Posted by: Seth Godin at 5:29AM EST on April 14, 2010
With so many options in media, interaction and venues, you now get to choose what you expose yourself to. Expose yourself to art, and you'll come to appreciate it and aspire to make it. Expose yourself to anonymous scathing critics...
Tuesday April 13, 2010
Posted by: Seth Godin at 5:36AM EST on April 13, 2010
Gross margin is an often confused concept but a powerful tool in figuring out how to market your business (and decide what to make, who to hire and how to fund it). Few people understand it, while others use a...
Monday April 12, 2010
Posted by: Seth Godin at 5:12AM EST on April 12, 2010
People don't coalesce into active and committed tribes around the status quo. The only vibrant tribes in our communities are the ones closer the edges, or those trying to make change. The center is large, but it's not connected. If...
Sunday April 11, 2010
Posted by: Seth Godin at 5:05AM EST on April 11, 2010
The typical American buys precisely one book a year. Ouch. Of course, this isn't true, because when it comes to books, there is no typical American. There are a lot of Americans who buy zero books for pleasure each year....
Saturday April 10, 2010
Posted by: Seth Godin at 5:57AM EST on April 10, 2010
I don't know if you've noticed, but there seems to be a lot more breaking news than there used to be. The thing is, there's no more news, just more breaking. If news is stuff I need to know, want...
Friday April 9, 2010
Posted by: Seth Godin at 5:31AM EST on April 9, 2010
Robert Bookman from the restaurant industry was quoted as saying that it would violate the free speech rights of restaurant owners if they had to post a health department grade of their cleanliness in the window. More and more, businesses...
Thursday April 8, 2010
Posted by: Seth Godin at 5:23AM EST on April 8, 2010
Clay Shirky taught me this very cool mathematical concept that shows up in nature, and now in marketing and social media. An animal that forages will hang out in a small area, looking for nuts or berries, then will realize...
Wednesday April 7, 2010
Posted by: Seth Godin at 5:55AM EST on April 7, 2010
Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue. Are their...
Tuesday April 6, 2010
Posted by: Seth Godin at 12:07PM EST on April 6, 2010
Josh Bernoff is a generous guy with an unusual hobby... he likes to make book indices. Safer than juggling knives, that's for sure. Josh just posted the missing index for my book Linchpin. Usually, the publisher does the index, and...
Posted by: Seth Godin at 5:39AM EST on April 6, 2010
The reason you have a front lawn? It's a tradition. Lawns were invented as a way for the landed gentry to demonstrate that they could afford to waste land. By taking the land away from the grazing sheep, they were...
Monday April 5, 2010
Posted by: Seth Godin at 5:21AM EST on April 5, 2010
It's absurd to look at a three year old toddler and say, "this kid can't read or do math or even string together a coherent paragraph. He's a dolt and he's never going to amount to anything." No, we don't...
Sunday April 4, 2010
Posted by: Seth Godin at 6:15AM EST on April 4, 2010
The best thing to say to an artist of any kind might be, "someday, people will think what you did is really important." If it's popular with everyone right away, it might not be art, it might just be good...
Saturday April 3, 2010
Posted by: Seth Godin at 5:41AM EST on April 3, 2010
The chances of a high school student eventually becoming first violin for the Boston Philharmonic: one in a million. The chances of a high school student eventually playing basketball in the NBA? About the same. In fact, the chances of...
Friday April 2, 2010
Posted by: Seth Godin at 12:43PM EST on April 2, 2010
Digital interactions are highly leveraged and widespread, but there's nothing like face to face time to hammer home an idea. To that end I'm noodling with the idea of doing a series of day-long talks and seminars around the US...
Posted by: Seth Godin at 5:08AM EST on April 2, 2010
The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career. The killer is the category called 'neither'. If you spend your days avoiding failure...
Thursday April 1, 2010
Posted by: Seth Godin at 5:29AM EST on April 1, 2010
Before you make any more decisions you need to answer that question. A rational decision is based on testing and data and an understanding of the mechanics underneath the system you're working on. The more you know, the better you...
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