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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
March 2008
Monday March 31, 2008
Permalink Posted by: Seth Godin at 6:22PM EST on March 31, 2008
By now, Poetree.coop has probably been shut down. While it lasted, it was the best-designed, richest source of p2p poetry sharing available online. Only a typical lunk-headed heavy-handed ploy by the inner circle of poets was able to shut it...
Permalink Posted by: Seth Godin at 10:24AM EST on March 31, 2008
Every time I write a post, I have a dilemma. Am I writing for you, the one who has read more than 2,000 of my previous posts over the last five years? The one who has bought (and read!) so...
Permalink Posted by: Seth Godin at 6:14AM EST on March 31, 2008
Most people spend a lot of time to get an education. They wait for the teacher (hopefully a great one) to give them something of value. Many employees do the same thing at work. They wait for a boss (hopefully...
Saturday March 29, 2008
Permalink Posted by: Seth Godin at 8:36AM EST on March 29, 2008
If you need photos for a presentation or website or brochure, try Flickr. Go to advanced search, choose Creative Commons Commercial license and search away. The breadth is extraordinary, but what will amaze you is the quality. And the license...
Thursday March 27, 2008
Permalink Posted by: Seth Godin at 6:40AM EST on March 27, 2008
Jewelry Central is a really bad brand name. So are Party Land, Computer World, Modem Village, House of Socks and Toupee Town. It's a bad brand name because Central or Land or World are meaningless. They add absolutely no value...
Permalink Posted by: Seth Godin at 5:38AM EST on March 27, 2008
Snapnames informs me that the most competitive domain name up for auction this week is breastenlargementhypnosis.com. Think about that one for a bit. So much effort is going to be spent building this business. Money and time invested in design...
Wednesday March 26, 2008
Permalink Posted by: Seth Godin at 7:03AM EST on March 26, 2008
Do you have a plan? A long or medium term plan for your brand or your blog or your career or your project? You can have grand visions for remodeling your house or getting in shape, but if there's a...
Tuesday March 25, 2008
Permalink Posted by: Seth Godin at 6:48AM EST on March 25, 2008
Could you make a list? A list of things that you probably could understand if you put your mind to it, but don't. Things like: How the Federal Reserve works Why things from China are so inexpensive How Google Analytics...
Monday March 24, 2008
Permalink Posted by: Seth Godin at 6:08AM EST on March 24, 2008
I noticed a little while ago that I was using the word "just" and the phrase "sort of" in my writing. All the time, in fact. In my last book, a search and replace removed more than 80 unnecessary 'justs'....
Saturday March 22, 2008
Permalink Posted by: Seth Godin at 10:31AM EST on March 22, 2008
Form letters don't work. Autographs do. Surly cashiers fail. Smiles from real people succeed. Humans like humans. They hate organizations. Engadget shares this photo of an xBox 360 signed by the entire xBox team (and Bill Gates). Way better than...
Friday March 21, 2008
Permalink Posted by: Seth Godin at 8:23AM EST on March 21, 2008
I saw a marketing dilemma at the hot new restaurant I went to the other night. We got there on time at 6:30 and the restaurant was about a third full. We were promptly seated at the worst table in...
Thursday March 20, 2008
Permalink Posted by: Seth Godin at 8:41AM EST on March 20, 2008
We recently acquired what might be the worst toaster in the history of the world. It's pretty fancy and shiny and microprocessor controlled. And it makes toast. But there's what I have to do to use it: Choose the number...
Wednesday March 19, 2008
Permalink Posted by: Seth Godin at 10:17AM EST on March 19, 2008
Any sufficiently advanced technology is indistinguishable from magic. In 1983, I was lucky enough to lead the team that turned one of his novels into a computer game, the first time science fiction authors had worked in that medium. His...
Permalink Posted by: Seth Godin at 10:11AM EST on March 19, 2008
I'm doing an interactive, all-day seminar on April 30th in New York. Your issues, all day. There are a few seats left. I hope you can come.
Tuesday March 18, 2008
Permalink Posted by: Seth Godin at 7:16AM EST on March 18, 2008
My suggestion is that you spend thirty seconds watching this video. Safe for work, audio is okay. Thanks to Ken for pointing it out. You were going to spend how much to distract me from what I was doing?
Monday March 17, 2008
Permalink Posted by: Seth Godin at 6:36AM EST on March 17, 2008
In the last few days, I've heard from top students at Cornell and other universities about my internship. It must have been posted in some office or on a site, because each of them is just a resume. No real...
Saturday March 15, 2008
Permalink Posted by: Seth Godin at 1:41PM EST on March 15, 2008
So, there's plenty of bad economic news floating around. From the price of oil to Wall Street to bailouts to the death of traditional advertising. Which is great news for anyone hoping to grow or to make an impact. Change...
Friday March 14, 2008
Permalink Posted by: Seth Godin at 7:12AM EST on March 14, 2008
Persistence isn't using the same tactics over and over. That's just annoying. Persistence is having the same goal over and over.
Thursday March 13, 2008
Permalink Posted by: Seth Godin at 4:53PM EST on March 13, 2008
From Dan Kennedy's very funny new book: First of all, before we change anything, is the light bulb really burned out? Maybe we just need to breathe some life into it; repackage it, maybe the light bulb could do a...
Permalink Posted by: Seth Godin at 11:47AM EST on March 13, 2008
I'm having real trouble with the interface between gmail and Apple mail. So is Megan. My plea for insight and help is right here. Basically, once in a while, it skips some mail. Forum posts have not been successful at...
Wednesday March 12, 2008
Permalink Posted by: Seth Godin at 5:27PM EST on March 12, 2008
John Moore talks about Borders Reducing its Borders. It turns out that cutting inventory by 10% and facing books out (instead of just showing spines) increased their sales by 9%. This is counter to Long Tail thinking, which says that...
Permalink Posted by: Seth Godin at 1:37PM EST on March 12, 2008
I hope you can join me for my next seminar in New York. This is the first in eight months or so, a fundraiser for the Acumen Fund. Every penny paid goes directly to them. My goal is for us...
Permalink Posted by: Seth Godin at 5:52AM EST on March 12, 2008
I love the alphabet and the fact that it has an order. There's no reason for the order of the letters, but there you go. With computers, though, alphabetical order is almost always a bad idea, even chronological order doesn't...
Tuesday March 11, 2008
Permalink Posted by: Seth Godin at 6:01AM EST on March 11, 2008
I posted an internship yesterday. The idea was to combine the "you pay to come" model of summer camp with the "we pay you to do low level work" of an internship to create a learning experience for students that...
Monday March 10, 2008
Permalink Posted by: Seth Godin at 4:06PM EST on March 10, 2008
Announcing a summer camp for marketers in high school and college. The details are here. I'm looking for a few brilliant/charismatic/motivated/charming and curious interns/students for the summer. Spread the word if you can. Pass the smores, please.
Permalink Posted by: Seth Godin at 6:01AM EST on March 10, 2008
Why do people struggling for an income end up using an expensive check cashing service when the bank right next door will let them have a checking account for free? Why do students spend an hour fighting about their homework...
Sunday March 9, 2008
Permalink Posted by: Seth Godin at 8:32AM EST on March 9, 2008
One of the most important lessons they teach in business school is to 'ignore sunk costs'. It doesn't matter how much time or money or effort you've invested in something, if that project no longer makes economic sense, you should...
Saturday March 8, 2008
Permalink Posted by: Seth Godin at 10:47PM EST on March 8, 2008
Happy spring.
Permalink Posted by: Seth Godin at 3:11PM EST on March 8, 2008
Years ago, when I saw the first Will It Blend video, I thought it was a hoot. And I dreamed of one day, perhaps, just maybe, appearing in one. Well, that day has come. Thanks, George. Nice work, Kels.
Permalink Posted by: Seth Godin at 1:06AM EST on March 8, 2008
From a recent ad from DWR: "It's our Semiannual Sale, which means big savings on our entire assortment, even classics like the Swan Chair (1959) by Arne Jacobsen.*" Entire. Even. And then the asterisk. Which says, "*Exclusions apply." Whoa. Now...
Friday March 7, 2008
Permalink Posted by: Seth Godin at 5:24AM EST on March 7, 2008
I drove past a hobby shop yesterday. It's hard to make out the awning, but it says, "Hobbies, Trains, R/C Models, Coffee, Lottery." Bit by bit, on each declining day, it became easier to become more average, to add one...
Thursday March 6, 2008
Permalink Posted by: Seth Godin at 7:42AM EST on March 6, 2008
Shortly after I posted about what you do vs. what you say, Scott sent me this collection of videos shot in high school classrooms. I'm amazed and saddened by this. These teachers have a serious marketing problem and mostly, these...
Permalink Posted by: Seth Godin at 7:25AM EST on March 6, 2008
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say. Pat has a few more thoughts on what customers want.
Wednesday March 5, 2008
Permalink Posted by: Seth Godin at 7:16AM EST on March 5, 2008
Maybe it should be, "the forces for mediocrity"... There's a myth that all you need to do is outline your vision and prove it's right—then, quite suddenly, people will line up and support you. In fact, the opposite is true....
Tuesday March 4, 2008
Permalink Posted by: Seth Godin at 6:02PM EST on March 4, 2008
This is Kevin Kelly's best riff of the year, and that's saying an enormous amount. Go read it! Some people will read this and immediately understand. Others will read it and start waffling over the meaning of "true." My expansion:...
Permalink Posted by: Seth Godin at 5:12PM EST on March 4, 2008
Go figure. Today's New Yorker reports that Dave Gussin invented the everything bagel in 1980. Unfortunately for Dave, I worked in a bagel factory in 1977. I broke my finger and was almost killed (really) by a giant bagel mixer....
Permalink Posted by: Seth Godin at 6:34AM EST on March 4, 2008
Do I show you a powerpoint filled with bullets? Or give you a spirited sales pitch while looking you in the eye... Perhaps I should send a very attractive salesperson. Do I amplify my word of mouth and be sure...
Monday March 3, 2008
Permalink Posted by: Seth Godin at 11:21AM EST on March 3, 2008