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Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
February 2008
Friday February 29, 2008
Posted by: Seth Godin at 10:14AM EST on February 29, 2008
The folks who answer the phone at information and the airlines aren't folks any more. They're computers. And the person talking your order at the drive-through isn't in the same state as you. They might not even be in the...
Thursday February 28, 2008
Posted by: Seth Godin at 9:28PM EST on February 28, 2008
Gavin Potter says, “The 20th century was about sorting out supply, the 21st is going to be about sorting out demand.” Think about that one for a second. Not about maximizing demand, but about sorting it out. When your messages...
Posted by: Seth Godin at 6:57AM EST on February 28, 2008
or perhaps MAY I HAVE YOUR ATTENTION PLEASE! Of course, I can't have your attention. I could borrow it or earn it or if I use all caps, offend you and demand it. The most precious commodity on a momentary...
Wednesday February 27, 2008
Posted by: Seth Godin at 1:33PM EST on February 27, 2008
I’m sitting here on the plane watching The Graduate, a movie I’m surprised I’ve never seen before. There, on the big (little) screen up front is Mr. Magorium’s Emporium, a movie I’m glad I’ve never seen before. Same Dustin Hoffman,...
Tuesday February 26, 2008
Posted by: Seth Godin at 5:19PM EST on February 26, 2008
I was talking today in a teleconference about how 'friends' aren't really friends, at least not in most social graphs. I'm not much inclined to do a heroic favor for a friend of a friend of a friend. As a...
Posted by: Seth Godin at 5:07AM EST on February 26, 2008
I got a terrific reaction to my post entitled Music Lessons about the future of the music business. That led to this MonkeyBrain argument about the content. And to this video, just posted on Google.
Monday February 25, 2008
Posted by: Seth Godin at 8:02AM EST on February 25, 2008
Here's the thing: every single one of these policies is something that you'd be willing to do for a good customer anyway. So, rather than taking the posture of "I hate you and I don't trust you," why not start...
Sunday February 24, 2008
Posted by: Seth Godin at 6:19AM EST on February 24, 2008
When times are good, buying things is a sport. It's a reward. The story we tell ourselves is that we deserve it, that we want it and why not? When the mass psychology changes and times are seen as not...
Thursday February 21, 2008
Posted by: Seth Godin at 10:23PM EST on February 21, 2008
I had the good fortune to speak to a large gathering of real estate agents last week. Here’s my best advice (everyone knows an agent or two, so feel free to forward this along). Plan A: You should quit selling...
Posted by: Seth Godin at 6:22AM EST on February 21, 2008
Tuesday February 19, 2008
Posted by: Seth Godin at 8:23AM EST on February 19, 2008
Yesterday's post led to some good email about Human Resources. Understand that in days of yore, factories consisted of people and machines. The goal was to use more machines, fewer people, and to design processes so that the people were...
Posted by: Seth Godin at 6:13AM EST on February 19, 2008
That's what it says on countless electronic and mechanical devices. "Don't touch this," it says, "you're way too dumb to open it... you'll get hurt" The problem, of course, is that pretty soon you start looking at the entire world...
Monday February 18, 2008
Posted by: Seth Godin at 5:15AM EST on February 18, 2008
What do you call the people that marketers interact with? The ones who aren't customers yet... I was talking with Dan Pink on a conference call earlier and we realized that "prospect" or "target market" are very marketing-centric terms. The...
Saturday February 16, 2008
Posted by: Seth Godin at 9:40AM EST on February 16, 2008
Like most creatures, people are stressed out. Almost all the time. And when we're not, we seek out adventures and interactions to make us stressed. We get stressed about money, reputation, safety, relationships and whether we have to move our...
Friday February 15, 2008
Posted by: Seth Godin at 8:20AM EST on February 15, 2008
If you buy my product but don't read the instructions, that's not your fault, it's mine. If you read a blog post and misinterpret what I said, that's my choice, not your error. If you attend my presentation and you're...
Thursday February 14, 2008
Posted by: Seth Godin at 12:12PM EST on February 14, 2008
Glenn sent me to the dieline blog. Glenn's site is filled with examples of work that a non-designer couldn't say why it worked, but just knows that the hotel or product or whatever they're looking at is professional and first...
Posted by: Seth Godin at 7:13AM EST on February 14, 2008
Especially online, where there are so few cues and so few choices. This page of color choices will change your life. A lot. For the better. [PS Michael recommends this page from Adobe. And finally, this and this came in...
Wednesday February 13, 2008
Posted by: Seth Godin at 6:05AM EST on February 13, 2008
When I walked into my hotel room the other night, I was amazed to discover that no less than 18 lights were on (all traditional bulbs) and that the heat was set on three different thermostats to a toasty 75...
Posted by: Seth Godin at 5:58AM EST on February 13, 2008
The other night I stayed on the 67th floor of the very tall Westin hotel in Atlanta. At 5 a.m., the power went out. With a speech to give, I did the only thing a dedicated speaker could do: I...
Tuesday February 12, 2008
Posted by: Seth Godin at 5:46AM EST on February 12, 2008
[*spelled wrong on purpose. This post is from three years ago, and I thought it was worth another look:] Everybody already knows how powerful the brain is. Take a sugar pill that’s supposed to be a powerful medicine and watch...
Monday February 11, 2008
Posted by: Seth Godin at 3:48PM EST on February 11, 2008
Squidoo today launched HeyMonkeyBrain.com. Digg covers it here.
Posted by: Seth Godin at 6:12AM EST on February 11, 2008
eBay is basically an auction online. It's a great idea, I wish I'd had it, but it's still an auction, same kind we've had for a millin years. Jeff Jarvis points us to a new feature in Google Docs. Think...
Saturday February 9, 2008
Posted by: Seth Godin at 9:48PM EST on February 9, 2008
Many of us want fun and respect and love and success and kindness and hope. What brilliant marketers do is add the =. A hundred years ago, food wasn't much of an industry. Today, packaged, profitable, processed food has transformed...
Friday February 8, 2008
Posted by: Seth Godin at 8:32AM EST on February 8, 2008
Someone asked me the other day if posting a blog post every day is intimidating or a grind. I view it as something I get to do. I spend most of my blogging time deciding what not to post. The...
Thursday February 7, 2008
Posted by: Seth Godin at 5:54PM EST on February 7, 2008
Escape from Cubicle Nation: Before rejecting any model, you must learn it.
Posted by: Seth Godin at 12:20PM EST on February 7, 2008
New organizations and new projects are so crisp. Things happen with alacrity. Decisions get made. Stuff gets done. Then, over time, things get soggy. They slow down. Decisions aren't so black and white any more. Why? Here are some things...
Wednesday February 6, 2008
Posted by: Seth Godin at 6:11AM EST on February 6, 2008
How do you decide what to make next? Over the last few decades, I've probably launched 500 products and services. And I don't think I've ever seen anyone talk about how organizations go about deciding what to make and what...
Tuesday February 5, 2008
Posted by: Seth Godin at 10:16PM EST on February 5, 2008
John has a good post about soft skills and selling in rural India. Scroll down on the site, it's below this picture. The Fellows blog is a great example of how blogging changes things. Not just for the outreach, but...
Posted by: Seth Godin at 9:21PM EST on February 5, 2008
Posted by: Seth Godin at 5:10AM EST on February 5, 2008
A few (marketing) things to think about on Galactic Interstellar Tuesday: Voting is free. Some people really like to vote. It builds a connection for them. A big part of voting are the senior citizens who sit at the desk...
Posted by: Seth Godin at 4:55AM EST on February 5, 2008
Monday February 4, 2008
Posted by: Seth Godin at 8:38AM EST on February 4, 2008
Where does love come from? Brand love? The TSA is in the fear business. Every time they get you take off your shoes, they're using fear (of the unknown or perhaps of missing your plane) to get you take action....
Saturday February 2, 2008
Posted by: Seth Godin at 9:39AM EST on February 2, 2008
Every once in a while, someone sends me an email saying, "Is this really you?" Of course, it's a silly question, since if an admin were secretly responding to my mail, a question like this certainly doesn't end the subterfuge....
Posted by: Seth Godin at 8:13AM EST on February 2, 2008
Kevin Kelly has a fantastic (no surprise) riff about free. Highly recommended. His point: when there are infinite copies of something, charging for one is almost impossible. Here are his eight ways of making something worth charging for: Immediacy --...
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