Contact
Archives
• Current Entries
• September 2008
• August 2008
• July 2008
• June 2008
• May 2008
• April 2008
• March 2008
• February 2008
• January 2008
• December 2007
• November 2007
• October 2007
• September 2007
• August 2007
• July 2007
• June 2007
• May 2007
• April 2007
Latest Entries
Loading...
Links
Loading...
Report This Blog
Loading...
Search:
Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
January 2008
Thursday January 31, 2008
Permalink Posted by: Seth Godin at 8:52PM EST on January 31, 2008
Yes, of course a blogger benefits when you subscribe to her blog. But even better, you benefit. Home delivery (for free) of blogs is perhaps the greatest bargain on the Internet. You can get my blog by email every day...
Permalink Posted by: Seth Godin at 8:50PM EST on January 31, 2008
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people...
Permalink Posted by: Seth Godin at 11:17AM EST on January 31, 2008
Insiders know what it is, but it's a new term to many. Here's what you do: Put a picture on your website. Something novel but still recognizable. Or something really useful. Then, put lots of links to various websites within...
Wednesday January 30, 2008
Permalink Posted by: Seth Godin at 7:37AM EST on January 30, 2008
Brand management is so 1999. Brand management was top down, internally focused, political and money based. It involved an MBA managing the brand, the ads, the shelf space, etc. The MBA argued with product development and manufacturing to get decent...
Tuesday January 29, 2008
Permalink Posted by: Seth Godin at 9:47AM EST on January 29, 2008
A few readers have written in, asking me about a recent article in Fast Company about Malcolm Gladwell's Tipping Point and new research by Duncan Watts. (Cory's take on it is here). Full disclosure: Duncan is brilliant, and so is...
Permalink Posted by: Seth Godin at 8:44AM EST on January 29, 2008
If it's in print, it matters even more. Things in print have a tone and a finality that add an impact that you need to care about. So, after the lawyers are done, let the marketers make sure it sounds...
Monday January 28, 2008
Permalink Posted by: Seth Godin at 11:13AM EST on January 28, 2008
Next time you get an email (copied to all your friends plus people you don't know) warning you about some horrible computer virus, some sick kid collecting greeting cards or the National Do Not Call List, don't just blindly follow...
Permalink Posted by: Seth Godin at 5:32AM EST on January 28, 2008
So, why bother everyone with a blog post about iPhone voice mail? It used to be that marketing to the masses cost a fortune, or sometimes, two fortunes. With a blog or CraigsList or Squidoo, you can enter your information...
Permalink Posted by: Seth Godin at 5:23AM EST on January 28, 2008
I discovered a bug with my iphone over the weekend. Due to an update, when using it with Bluetooth, I found that while I could make and receive calls, my voice mail showed up but I couldn't hear it. AT&T...
Permalink Posted by: Seth Godin at 5:20AM EST on January 28, 2008
If I was in the middle of an email dialogue with you and suddenly I'm not, please check your spam filter. I've heard from about six people that my email is starting to show up there instead. Sorry to interrupt...
Sunday January 27, 2008
Permalink Posted by: Seth Godin at 8:16AM EST on January 27, 2008
If you look at the numbers, you soon realize that a huge portion of the population apparently: Has read two books in the last year, Harry Potter and The DaVinci Code Uses only two websites, Google and Facebook Visits only...
Saturday January 26, 2008
Permalink Posted by: Seth Godin at 7:54AM EST on January 26, 2008
Don't let the words get in the way. If you're writing online, forget everything you were tortured by in high school English class. You're not trying to win any awards or get an A. You're just trying to be real,...
Thursday January 24, 2008
Permalink Posted by: Seth Godin at 11:20PM EST on January 24, 2008
Marketers (and high school kids) focus a lot on the first date. After all, you never get a second chance to make a first impression. I recently had some waterproofing done in the basement. The first date was great. The...
Permalink Posted by: Seth Godin at 6:20AM EST on January 24, 2008
All day, you run into people with bad judgment. That critic who didn't like your last movie, or the prospect who refuses to buy your product even though it's better. Or the angry customer who is bitter, vindictive, loud and...
Wednesday January 23, 2008
Permalink Posted by: Seth Godin at 12:17PM EST on January 23, 2008
That's what great marketing and great ideas do. They get stuck. This song from Ini Kamoze just won't leave my brain (and if you listen once, you've only got yourself to blame.) The video is lame, but the song is...
Permalink Posted by: Seth Godin at 10:28AM EST on January 23, 2008
I try to avoid any advice that includes the word "must." It seems like Brian has a similar take. The thing is, for big organizations to embrace something, they often need the template, the strict rules, the golden path. TV...
Tuesday January 22, 2008
Permalink Posted by: Seth Godin at 5:51PM EST on January 22, 2008
Squidoo is looking for an amazing developer to join our team (a 25% hiring spree...). Here is the job description. If you know the perfect person, send them over, please. $3,000 reward if you find us the right person... see...
Permalink Posted by: Seth Godin at 6:40AM EST on January 22, 2008
Here's what we used to do: Create ---> Edit ---> Launch Here's what happens now: Create ---> Launch ---> Edit ---> Launch ---> repeat Someone asked me which post on this blog represented the turning point of its growth. The...
Monday January 21, 2008
Permalink Posted by: Seth Godin at 1:42PM EST on January 21, 2008
Nic created the video below--the subtitles and edits are his. The bad cold is mine. I hope you like it (the video, not the cold).
Sunday January 20, 2008
Permalink Posted by: Seth Godin at 11:19PM EST on January 20, 2008
The movie studios are starting to get excited about renting movies digitally (via Apple and others). The pricing seems to be modeled on Blockbuster (+). Figure $3 a rental, another buck or so for HD. That seems 'fair', because it's...
Saturday January 19, 2008
Permalink Posted by: Seth Godin at 10:00PM EST on January 19, 2008
Here are three things that are true: 1. Digital technology, especially computers and cell phones, can dramatically increase productivity. 2. More and more users of digital technology are small firms or individuals. 3. The vast majority of users of digital...
Permalink Posted by: Seth Godin at 10:16AM EST on January 19, 2008
Flowers with a sense of humor.
Friday January 18, 2008
Permalink Posted by: Seth Godin at 8:51AM EST on January 18, 2008
When was the last time you excitedly told someone about Fedex? They're perfect. The only time we notice them is when they screw up. And that fancy restaurant with the four star reviews? They've got the fine linen and the...
Thursday January 17, 2008
Permalink Posted by: Seth Godin at 8:50AM EST on January 17, 2008
The post2post tour continues: Spinning Silk, Brand Mix and Make it Great. Thanks, guys.
Permalink Posted by: Seth Godin at 7:49AM EST on January 17, 2008
Along the way, some people in search of the remarkable have resorted to gimmicks to get the word out about their work. Gimmicks might work fine if you run a chain of fast food restaurants or a website, but gimmicks...
Wednesday January 16, 2008
Permalink Posted by: Seth Godin at 9:01AM EST on January 16, 2008
A workaholic lives on fear. It's fear that drives him to show up all the time. The best defense, apparently, is a good attendance record. A new class of jobs (and workers) is creating a different sort of worker, though....
Tuesday January 15, 2008
Permalink Posted by: Seth Godin at 9:24PM EST on January 15, 2008
Work isn’t a place you go, it’s something you do.
Permalink Posted by: Seth Godin at 10:17AM EST on January 15, 2008
Who vs. how many.
Monday January 14, 2008
Permalink Posted by: Seth Godin at 8:59PM EST on January 14, 2008
I visited the new Apple store in NYC on 14th Street yesterday. This one isn't as flashy as the one in midtown, and it has a fairly annoying design flaw. The two front doors don't close. Push them open, walk...
Sunday January 13, 2008
Permalink Posted by: Seth Godin at 4:17PM EST on January 13, 2008
And CNET hates Google And newspapers hate Craigslist And music labels hate Napster And used bookstores hate Amazon And so do independent bookstores. Dating services hate Plenty of Fish And the local shoe store hates Zappos And courier services hate...
Permalink Posted by: Seth Godin at 4:04PM EST on January 13, 2008
Thanks to John Moore (again) for giving me a chance to be funny. With straight lines like that, I could go far...
Saturday January 12, 2008
Permalink Posted by: Seth Godin at 10:11PM EST on January 12, 2008
Unless you just started, your organization is different than it used to be. It has evolved. The marketing you do, the decisions you make, the hurdles you have to go through probably have vestiges of the old model. Sometimes, like...
Friday January 11, 2008
Permalink Posted by: Seth Godin at 3:31PM EST on January 11, 2008
Which is too bad, because Tamar has found some good stuff. Plus, four posts recommended by Maki: 40+ Social News Websites: A List of General and Niche Social Media Communities The Secret to Building a Popular Blog (and Getting Tons...
Permalink Posted by: Seth Godin at 9:02AM EST on January 11, 2008
Oded told me about a major website vandalizing the Consumer Electronics Show by turning off TV monitors using a remote control. They took down entire walls of monitors and interrupted presentations. Sorry, guys, but this is just like shoplifting or...
Thursday January 10, 2008
Permalink Posted by: Seth Godin at 2:31PM EST on January 10, 2008
Fred Vogelstein does a dissection of the evolution of the iPhone in Wired. The takeaway for me is that there were nearly insurmountable hurdles in terms of investment, partnership, technology and even security, and that at any time, the easiest...
Wednesday January 9, 2008
Permalink Posted by: Seth Godin at 7:46PM EST on January 9, 2008
Mark Rovner has an insightful post about the current state of fundraising and non-profits. The short version: most big charities are based on direct mail fundraising, and as you're read here before, direct mail is dying. What to do? I'll...
Permalink Posted by: Seth Godin at 6:42AM EST on January 9, 2008
"Our readers won't understand this." "Our customers are too busy and won't get this." "The people who come to our restaurant want red meat." "No one is going to want something this good..." Think about the stuff you hear on...
Tuesday January 8, 2008
Permalink Posted by: Seth Godin at 6:46AM EST on January 8, 2008
(Books, blog posts, breakfast cereals, whatever). I was talking to someone yesterday about naming books, and I realized that there are three useful schools of thought here. You can pick a completely descriptive, generic, boring name that precisely describes what's...
Monday January 7, 2008