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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Apparent risk and actual risk
Posted by: Seth Godin on October 12, 2009 at 5:56AM EST
There are people who I will never encounter in a restaurant. That's because when these people go out for dinner, they go to chain restaurants. These are the tourists in New York who seek out the familiar Olive Garden instead...
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