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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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Anatomy of a campaign
Posted by: Seth Godin on January 25, 2009 at 9:52AM EST
The box just said "Scharffen Berger" on the return label. I opened it up and there was a simple hand-written note. It said, "Seth, have you ever tasted a chocolate bar like this before? Regards, Raymond Major." His business card...
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