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Seth Godin's Blog

Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/

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After the lawyers

Posted by: Seth Godin on January 29, 2008 at 8:44AM EST

If it's in print, it matters even more. Things in print have a tone and a finality that add an impact that you need to care about. So, after the lawyers are done, let the marketers make sure it sounds...

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