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Seth Godin's Blog
Bestselling author, Entrepreneur and Agent of change. Seth's blog can be found at http://sethgodin.typepad.com/
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A dumb branding strategy
Posted by: Seth Godin on March 27, 2008 at 6:40AM EST
Jewelry Central is a really bad brand name. So are Party Land, Computer World, Modem Village, House of Socks and Toupee Town. It's a bad brand name because Central or Land or World are meaningless. They add absolutely no value...
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