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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Posted by:
Arketi Group on
April 14, 2010 at
9:20AM EST
An interesting article ran this week from eMarketer about a recent Silverpop survey (a solid Atlanta based marketing technology company). We are glad to see the discussion is moving away from "what is the best day to send emails" to questions that truly drive BtoB prospects through the sales funnel. The idea of "gathering recipient information" is key for most BtoB marketers. While some like
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