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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
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Twitter Tips with the Doctor
Posted by: Arketi Group on September 14, 2009 at 11:52AM EST
Arketi recently spoke with University of Georgia professor, Dr. Kaye Sweetser, APR, after her PRSA GA September pre-luncheon seminar titled "Creating Your Social Media Playbook: A Pre-Season Training Camp."Dr. Sweetser emphasized the importance of understanding the fundamentals of social media engagement and provided specific tips, tricks and tactics to consider when developing a social media
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