Traditional Media Suffers...Will Web 2.0 and Social Media?
Posted by:
Arketi Group on
February 8, 2008 at
6:42PM EST
Interesting article...the point is you can better measure ROI online...making online B2B marketing channels even more attractive. Podcasts anyone?
B-to-b media companies brace for ‘tough’ year
New York—B-to-b media companies face a “tough” year, as the economic slowdown puts the squeeze on marketing budgets and pressure on publishers to provide more solid ROI to clients, according to panelists
