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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Posted by:
Arketi Group on
February 15, 2010 at
10:46AM EST
As a former research director of the Strategic Service Management Practice at the Aberdeen Group I wanted to share with our blog followers some insight for companies interested in building a successful industry analyst relations program.It’s interesting that that so many place such a high value on influencing this group of influencers but get many of the basics wrong. These may seem basic but in
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