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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
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The Importance of Repositioning
Posted by: Arketi Group on November 1, 2008 at 2:39PM EST
Arketi Group's Mike Neumeier recently interviewed Ajay Murthy, vice president of global marketing at Convergys Corporation, about his company's recent repositioning. Cincinnati-based Convergys Corporation (NYSE: CVG) provides solutions that help companies drive greater value from the interactions they have with their customers and employees. With 75,000 employees and 85 contact centers in the
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