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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
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Posted by: Arketi Group on March 17, 2010 at 3:11PM EST
The new decade started with the planet’s most famous and well-known athlete facing unrelenting press coverage for his off-the-course activities.If you didn’t see that news, you may have been wrapped up in the coverage of an automaker that ran into its fair share of negative publicity. In a year’s time, Toyota went from fan favorite (last February, Consumer Reports named the Toyota Prius Touring
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