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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Social Networking Communications: Lesson Learned
Posted by:
Arketi Group on
January 30, 2009 at
2:13PM EST
A recent incident between FedEx and one of the largest global PR agencies demonstrates the need to apply basic communications principles in the evolving social-networking environment. Communication through these “social communities” has now evolved into normal everyday discourse among superiors, employees, clients, partners and prospects.
This new dimension of social communications presents a
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