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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Social Media Goes Brown
Posted by:
Arketi Group on
September 4, 2009 at
2:13PM EST
The PRSAGA September Luncheon featured an informative panel comprised of two public relations managers from UPS. Lynnette McIntire and Debbie Curtis-Magley provided insight into strategies employed by UPS when faced with a massive viral threat from a competitor.In an attempt to dispel the rumors and protect its reputation, UPS engaged proactively with a variety of social media channels to
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