Social Media and Conversational Marketing Portends Revamp of Marketing P's
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
This is a great study...and it really supports what we have been saying for sometime, BtoB marketers need to be eyeing social media/Web 2.0 tools...our own research with BtoB media folks (www.arketi.com/survey) shows that the media are already using these tools and expect companies too also...have a read at what Center for Media Research's 10/31/07 Research Brief has to say about this.
