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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Search Engine Marketing
Posted by: Arketi Group on March 21, 2008 at 10:38AM EST
The TAG Marketing society met yesterday to discuss the latest information regarding Search Engine Marketing. The moderator from NeboWeb and panelists from Prominent Placement and Sage Software did an excellent job. Some basic, strong reminders that were shared included: (1) The importance of a strong call to action, (2) Content is king, and (3) Test! Test! Test! Of course, marketers should know
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