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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
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Recent Email Findings Show "Welcome" Email Are Very Effective
Posted by: Arketi Group on December 11, 2007 at 9:56AM EST
The article below is about the recent Retail Welcome Email Subscription Benchmark Study. Although we really blog about B2B marketing here we thought these findings were interesting and should also be considered by B2B marketers. A "Welcome" Message Keeps 'Em Coming Back The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome
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