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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Podcasting...A "second life" for radio?
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
According to eMarketer.com podcast listeners still like radio and in fact can drive an increase in radio listening among talk and news stations.
Reporting on finding from Bridge Ratings' "Podcast Panel" the article reports that nearly 20 million US consumers will download and listen to podcasts at least once a week by 2010.
"eMarketer's own projections put the US podcasting audience at 18
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