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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Peeking Behind the Curtain of Behavioral Targeting
Posted by:
Arketi Group on
May 1, 2009 at
3:29PM EST
Arketi executives attended this month's American Marketing Association (AMA) Marketing Technology event, featuring a distinguished group of behavioral targeting experts, including Brant McLean (Specific Media), Charlie Chance (AJC Media Solutions), Mitch Scharf (Yahoo!) and Tricia Ekholm (Atlanta Ballet). Moderated by Glen Caruso (Tremor Media), the panelists discussed how to effectively use
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