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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
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OK...Print is Not Dead...
Posted by: Arketi Group on December 3, 2008 at 5:36PM EST
This article (and report) is worth reading...while there continues to be strong support for print media among the "C-Suite" the online numbers are impressive and really do beat out print in terms of "top information source"... Business Leaders Voraciously Consume Print, TV, Internet Despite recent gloom-and-doom reports for some traditional print and broadcast media, the highest echelon of
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