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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Posted by:
Arketi Group on
February 8, 2010 at
5:17PM EST
We marketers get so excited and up in arms about our message, our value proposition, our differentiator and the rest. We create interesting ads to portray these messages in ways that will delight our audience. For most marketers, almost all of their focus is on customer acquisition... finding and selling that next customer.Regardless of our best intentions, one thing that most marketers forget is
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