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B to B Marketing
The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Millennials Into User Generated Content
Posted by: Arketi Group on December 11, 2007 at 9:56AM EST
User generated content (UGC) is not just a fad, you know that. Now here are some new numbers that show both young and old are into UGC. Deloitte's "2007 State of the Media Democracy" survey confirmed the growing popularity of user-generated content; Millennials (age 18-24) in the survey spend about equal amounts of time consuming user-generated content and commercially produced content online:
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