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The B2B technology industry is rife with news and innovation. Keeping up with the pace of the B2B world, Arketi Group’s B2B Marketing News blog is a collection of interesting thinking, articles and experiences shared by Arketi’s marketing and public relations consultants.
Learning from Political Communications
Posted by:
Arketi Group on
December 11, 2007 at
9:56AM EST
Recently I started reading On Bended Knee: The press and the Reagan presidency by Mark Hertsgaard. After having this book for more than 8 years I decided it was time to crack it open last week while taking some R&R.
Although not finished yet, I wanted to share some interesting ideas that I think B2B marketers should consider…
Larry Speaks had a small sign on his desk throughout his tenure as
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